John Sanford
Just learning the ropes one listing at a time.
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Using Rufus to Improve Sales & Keyword Harvesting – Not Working. What Am I Missing?
2026-01-27 18:38
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Amazon Listing Optimization
John Sanford :Rufus is still in testing. Don’t expect miracles.
Ask Rufus to recommend products in your category — those are your real competitors. Ask Rufus why it...
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Amazon PPC Ads & Management
John Sanford :If you don’t know the category well, start with auto campaigns to see how Amazon is picking up your product.
Check search terms — are they even releva...
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New seller panic: Higher-priced product not selling, ACOS through the roof – should I quit?
2025-09-15 18:57
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Amazon PPC Ads & Management
John Sanford :Don’t throw in the towel yet – you’re not seeing the real issue here. Let’s break it down:
- **Price**: Dude, you’re charging 2–3x more than most comp...
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Running 10 Ad Campaigns But Conversions Dropped? 90% of Sellers Miss This Internal Competition Trap
2025-08-19 16:22
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Amazon PPC Ads & Management
John Sanford :Here's my take—same product, same keyword running in multiple campaigns? Yeah, that can absolutely split your exposure. Which is exactly why I’ve neve...
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