Leilani W. Vaughn
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Amazon Listing Optimization
Leilani W. Vaughn :Nailed it. People love to blame or credit ads for conversion rates, but that’s backwards. Ads can bring in high clicks and a solid CTR, but they don’t...
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New Seller – 2 Failed Launches. How Do I Save My Current Product?
2025-10-05 17:21
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Amazon PPC Ads & Management
Leilani W. Vaughn :Your ad strategy is just burning money without learning anything.
You went all-in on broad, then slashed bids to nothing, then turned everything off. ...
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Amazon PPC Ads & Management
Leilani W. Vaughn :Hey everyone, quick question about keyword targeting. If I want 5 orders and my click-through rate is around 1% with a 10% conversion rate, then I'd n...
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How to Rank Top 10 & Hit ACOS Under 25% in 45 Days on Amazon
2025-06-11 16:16
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Amazon PPC Ads & Management
Leilani W. Vaughn :Those budget numbers look really aggressive for small sellers.
Spending nearly $25 per order early on only works for high-priced, high-margin products...
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Multi‑variation product – ad clicks go to SKU B but sales happen on C, D, E. How does Amazon rank B? How many orders to get to page 1?
2025-02-09 17:34
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Amazon PPC Ads & Management
Leilani W. Vaughn :### Comment 2 – from a seller who's optimized multi‑variation ads
Here's what I'd do to get M to page 1:
- **Isolate M.** Create a separate exact ma...
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