Lexi Steele
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BD tanks my ad conversion but LD crushes it. Why? And how do I actually hold rank after a deal?
2025-08-23 16:05
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Amazon PPC Ads & Management
Lexi Steele :Dig into your search term report during BD.
You’re almost certainly picking up way more irrelevant clicks. Negate hard during the deal.
Also check pla...
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Small budget launch: How to reverse-engineer keyword budgets, forecast organic sales, and estimate break-even?
2025-07-25 16:32
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Amazon PPC Ads & Management
Lexi Steele :Small budget? Pick ONE core term, not multiple. Shove 80% of budget into exact with aggressive TOS bids. Eat the loss for 2–3 weeks. Track rank daily ...
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I Boosted My Ad ROAS by 37% With Product Targeting – These Tactics & Mistakes Are All From My Own Wallet
2025-04-24 16:05
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Amazon PPC Ads & Management
Lexi Steele :Awesome post. I’ve been leaning hard into ASIN targeting lately. It works especially well for products that rely on one big keyword (like 70% of sales...
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Amazon Listing SEO
Lexi Steele :Keyword rank is driven by two things: relevance and order volume for that keyword.
Relevance: Make sure your main keyword appears naturally in your ti...
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Amazon Organic Growth
Lexi Steele :Here’s the kicker no one talks about: Amazon’s algo now HATES most deal site traffic. Those buyers are coupon hunters. They bounce fast, return more, ...
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