Lily Larsen-Leach
Amazon, A+ Content, expanding brands into overseas markets
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Why Your Price Cuts Aren’t Driving Sales: The Hidden Conversion Logic Most Sellers Miss
2026-01-27 17:23
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Amazon Profit Optimization
Lily Larsen-Leach :It's really just about flipping the script and looking at your own product like a customer would. But be real... how many of us can actually do that w...
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A vacuum cleaner and a “creative” ad strategy — a case study on why traffic without conversion is worse than no traffic
2025-11-15 17:28
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Amazon Listing SEO
Lily Larsen-Leach :This is also a great example of why you should track your conversion rate by traffic source — seriously, stop sleeping on Amazon Attribution. If this ...
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The Only Keyword Placement Guide You’ll Need For 2025. Data Backed By 3 Years Of Testing
2025-07-07 16:23
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Amazon PPC Ads & Management
Lily Larsen-Leach :Also, doesn't everyone see a slightly different search results page anyway? Makes the whole "exact rank" thing feel kinda pointless. Just aim to be so...
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Amazon Policy & Compliance
Lily Larsen-Leach :Bottom line for your listing:
- 44% off = high risk of no VP / no review
- Calculated off your $90 list price, not Prime price
- Normal reviews show i...
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