Matthew P. Jefferson
Amazon, Product Research & Trend Research, with hands-on seller operations experience
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How to Beat Amazon Competitors Without Slashing Your Prices
2025-08-24 16:22
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Amazon Listing SEO
Matthew P. Jefferson :When you're dealing with two identical products, what really sets the listings apart? Price, title, main image, bullet points, A+ content, reviews—tha...
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Australia e-commerce: eBay vs Amazon AU, or other platforms?
2025-07-12 16:47
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Amazon Trend Research
Matthew P. Jefferson :eBay is still way ahead as the top platform in Australia — I’ve seen numbers around 21 million weekly visitors. Local retail selection is pretty limit...
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How to figure out why a random product just blows up? (non-seasonal, no holiday push)
2025-06-15 16:36
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Amazon Trend Research
Matthew P. Jefferson :If you can’t find an influencer or news hit, check TikTok.
Most trends start there now. Search the product keyword and sort by latest.
Also watch for ...
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Amazon Product Research
Matthew P. Jefferson :Keyword research is still a big deal.
1. How else do you find your core terms and, more importantly, all your real competitors? Sure, you scan the top...
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I Spent $140,000 Testing 100+ Amazon Products — Here’s Why Organic Traffic Won’t Grow Anymore
2024-12-30 17:23
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Amazon PPC Ads & Management
Matthew P. Jefferson :Funny—completely different platform, same exact problem.
“Scaling budget (no bid changes) tanks conversion, but low budgets hold steady with high CVR....
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