Sam Hester
Amazon, Profit Optimization, navigating marketplace changes since 2017
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Amazon 2025 Promo Fee Update: Cost Breakdown + Actionable Solutions
2025-06-05 16:59
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Amazon Profit Optimization
Sam Hester :We’re already running on thin margins. These new fee changes just don’t make sense—feels like Amazon’s pushing harder and harder without any real upsi...
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Amazon Policy & Compliance
Sam Hester :Just had a case opened and got it confirmed—when both Was Price and List Price are showing, BD deals will default to using Was Price as the reference ...
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Amazon Profit Optimization
Sam Hester :Amazon now pulls the **lowest sold price**, period.
That includes prime price * coupon rate or deal − coupon.
Once captured, you just have to wait 30 ...
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How to Use Keyword Pluralization & Misspellings to Cut CPCs and Break Through Traffic Plateaus
2025-03-20 17:14
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Amazon PPC Ads & Management
Sam Hester :Singular vs. plural ABA rankings differ. Head terms for ranking attacks. Long-tail (including the other form) for CVR and margins. You need both—just ...
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Does Amazon Really Have "High-Quality" and "Low-Quality" Traffic? My Test Data Says No
2025-01-15 17:04
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Amazon Listing SEO
Sam Hester :Amazon runs on personalization, right? It's all based on what you've browsed, bought, searched for. That's how they keep people buying and stay effici...
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