Shelly Rivas
Amazon | Store Ops & Product Research | operating stores internationally since 2018
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Senior sourcing specialist with 10 years of experience made rookie Amazon mistakes. What should a dev actually do in a small startup?
2026-02-09 18:54
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Amazon Supply Chain
Shelly Rivas :In startups, every role needs to be a generalist—no exceptions. Big companies split roles into tiny pieces: you’ve got people for sourcing, purchasing...
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Nailing these 4 weeks of ad setup helped 7 out of 8 of my recent new launches earn a New Release badge
2025-10-11 16:32
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Amazon PPC Ads & Management
Shelly Rivas :Just finished reading—newbie here with a question. Is this playbook something that works across most categories, or is it more niche-specific?
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Need feedback on my candle warmer lamp title strategy
2025-09-20 16:16
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Amazon Listing SEO
Shelly Rivas :Skip the huge keyword lists.
Just pull top 10 BSR similar listings, copy their structure, optimize.
Nearly all pros do this. Way faster and more relia...
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How operators should choose products – a systematic framework (copy, differentiate, data‑driven)
2025-05-16 17:43
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Amazon Product Research
Shelly Rivas :We've been growing slowly in a tiny niche with almost no direct competitors. The downside is that images are hard to make, listings are hard to write ...
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Amazon Product Research
Shelly Rivas :Product selection and keywords go hand in hand. Here's how:
1. **Matching Demand:** Keywords tell you what the market wants. Researching high-search t...
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