Simon Hawkins
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Curated Catalog (Selective Wholesale) KPIs – Need Advice on Pricing, Developer Performance, and Benchmarks
2026-01-14 20:07
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Amazon Profit Optimization
Simon Hawkins :We moved away from low-price a while ago and focus on **$50+ items**. Our rule is 30% GM after undercutting the cheapest competitor by $5, and we net ...
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Same product as competitors — can I still launch without a price war? How to stand out beyond just listing optimization?
2025-12-17 17:29
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Amazon Listing Optimization
Simon Hawkins :I’ve been exactly where you are. From a product development standpoint, selling the same product *can* work — but it all comes down to timing and your...
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4 Years as an Amazon Seller: This Product Research SOP Has Never Let Me Launch a Losing Product
2025-07-24 16:36
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Amazon Product Research
Simon Hawkins :Everything you said hits home, but the truth about product research is that you can't just read about it. You have to live it.
An SOP is just your per...
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$40 Product Launch: I Hit 20 Verified Reviews But My ACOS Is Still 2x My Target – Help
2025-04-27 17:56
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Amazon PPC Ads & Management
Simon Hawkins :Here's the thing with your campaign setup—it's choking your traffic.
**Issue 1: Auto campaigns set up too tight**
You're running fixed bids just a...
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Amazon PPC Ads & Management
Simon Hawkins :Your biggest advantage right now is price. Use it to boost conversion early.
But make sure:
- Vine reviews come in at 5 stars and decent quantity (3...
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