Eugene Thomas
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New Product – High Impressions But Low CTR & Conversion, Price Twice That of Competitors. Any Fixes?
2025-09-12 18:09
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Amazon PPC Ads & Management
Eugene Thomas :Reallocate Ad Budget to Price Cuts
If you’re spending $60 a day on ads, consider cutting half that budget and using the money to lower your price inst...
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Amazon PPC Ads & Management
Eugene Thomas :How to fix indexing issues**
Your manual campaign shows a few irrelevant suggested keywords – that means Amazon's system *has* partially recognized yo...
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Multi‑variation product – ad clicks go to SKU B but sales happen on C, D, E. How does Amazon rank B? How many orders to get to page 1?
2025-02-09 17:34
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Amazon PPC Ads & Management
Eugene Thomas :I've dealt with this before. A couple of things to keep in mind:
- For any given keyword, only **one** child ASIN from a parent will show organic rank...
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Amazon Ads Strategy: 2 Methods to Lower ACOS and Boost Sales
2024-10-28 17:41
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Amazon PPC Ads & Management
Eugene Thomas :I get the keyword selection part for broad campaigns, but I’m stuck on bidding. If I start with low bids, I get almost no visibility. Should I run a h...
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Apparel PPC: stuck between exact match high CPC vs broad match low conversion. What actually works for seasonal clothing?
2024-10-10 17:32
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Amazon PPC Ads & Management
Eugene Thomas :Grouping all sizes to push exact keywords works for **standard products** — but **not for apparel (non-standard)**.
Apparel gets sales from scatter...
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