workingthroughreturns
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How to align off‑site marketing (KOLs, FB/Google Ads) with Amazon PPC for a new product launch?
2025-08-15 16:47
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Amazon PPC Ads & Management
workingthroughreturns :I’ve spent years doing both off-site (DTC + Amazon) and Amazon operations, so I’ll chime in from both sides.
Since your marketing team owns off-site, ...
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Is Amazon PPC Broken for New Products Lately?
2025-04-15 16:02
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Amazon PPC Ads & Management
workingthroughreturns :① Yeah, the algo shifted.
② Jumping straight to exact match on a new product? You've got zero weight, no associations. Naturally you get no clicks or ...
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Amazon PPC Ads & Management
workingthroughreturns :My main campaigns convert at 20%, but my deal-hunting groups are more like 10%. ACOS is lower, sure—but does that lower conversion rate mess with my k...
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Amazon Risk Control
workingthroughreturns :Also compare **review growth rate** with sales velocity. Use Keepa's estimated sales (not perfect but directional). If estimated sales are high but re...
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Amazon Policy & Compliance
workingthroughreturns :Real talk: Amazon’s system flags huge discounts as potentially incentivized, even when they’re not.
Your buyers aren’t blocked by *you* — they’re bloc...
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